I’ve always loved personality tools that help clarify how we think, work, and lead. Recently, I was introduced to the Insights Discovery framework: a color-based system rooted in Jungian psychology that helps you better understand yourself and your team. In this post, I break down how the tool works, why it’s so impactful, and how to apply it to real-life communication, leadership, and collaboration. Whether you’re managing a team or navigating your own growth, Insights Discovery can offer powerful language and structure to guide your development.
As you may know by now, I’m a big fan of tools that help clarify our natural talents, strengths, and personality traits, whether it’s discovering your StrengthsFinder results or identifying your Human Design type. Gaining information on your personality type helps you work better with others, make smarter career choices, and focus your energy on the things that play to your strengths.
I was recently introduced to the Insights Discovery tool, and today I’m sharing what it is, the benefits, how to leverage the insights, and how you can use it to gain a deeper understanding of yourself and those around you.
What is Insights Discovery?
Based on Carl Jung’s psychology, Insights Discovery is a psychometric tool designed to enhance self-awareness and foster better relationships, particularly in the workplace. It’s grounded in a simple, color-coded system that reflects how you think, communicate, and lead. The four “color energies” are:
- Fiery Red: Direct, driven, action-oriented
- Sunshine Yellow: Sociable, enthusiastic, creative
- Earth Green: Supportive, calm, empathetic
- Cool Blue: Analytical, detail-focused, precise
In real life, no one fits neatly into just one color. Everyone has a unique mix, usually with one or two colors that stand out most. This blending creates eight distinct personality types, providing a more detailed picture of how you present yourself at work and in relationships. Understanding these combinations helps you recognize the subtle differences in how people communicate and make decisions, which is exactly what makes Insights Discovery such a valuable tool for teams and leaders seeking to connect on a deeper level.
Your personalized profile, which you get after completing a 20–25 minute online survey, shows how much of each color energy you use. Truth be told, some of the questions were pretty tricky to answer, so I was genuinely curious to see how it would all turn out.
You can explore a deeper breakdown of the eight personality types that come from here.
Why This Personality Type Tool is Worth Exploring
When I first saw my Insights Discovery profile results, it felt pretty spot on and provided helpful clarity about my natural tendencies. Mine showed I’m primarily Earth Green: empathetic, calm, and often conflict-averse. It provided me with language for the ways I naturally show up and how that might be perceived by others. And to see the colors of people I work with and for was enlightening! That’s the real value here. The Insights Discovery tool provides a framework that helps you understand your strengths, identify blind spots, and navigate relationships with greater intention and insight. With this insight, leading a team or trying to work more effectively with your manager makes those dynamics easier to identify and navigate.
Here are my top takeaways from having the results:
- Improved Self-Awareness: Your profile reveals your dominant energies, motivators, and blind spots, so you can show up with intention.
- Better Communication: Using a shared, neutral vocabulary (color energies) makes it easier to navigate difficult conversations and collaborate across diverse personalities.
- Stronger Teams: Mapping team color profiles reveals gaps and strengths, helping leaders assign roles, improve cohesion, and manage friction.
- Leadership Development: Self-aware leaders can adapt their style to meet others where they are, which increases trust, engagement, and performance. For a deeper dive into leadership application, see this post on LinkedIn.
“Until you make the unconscious conscious, it will direct your life and you will call it fate.” — Carl Jung
How to Use Your Insights Discovery Profile
The assessment was purchased for our team and included a workshop to go through the results. It has to be purchased by a licensed provider and the price will vary depending on what package you purchase. Once you and your team have completed the assessment, you will get an overview of the program and understand how to leverage your results.
So, here are some simple ways to put the results into action:
- Adapt Your Communication: Match your style to others. Red energies prefer directness. Blues want clear data. Greens need empathy. Yellows thrive on social engagement.
- Apply in Teams: Use your team’s profiles to strengthen collaboration. For example, make sure meetings offer a mix of structure (for Blues) and open discussion (for Yellows).
- Embed in Leadership Programs: Add Insights to coaching, feedback sessions, or performance reviews. The shared language can help with giving and receiving feedback.
How to Get Started with Insights Discovery
For Team Purchase: Contact Insights Discovery directly or reach out to a certified Insights practitioner in your area to discuss team packages. They’ll typically provide a custom quote based on your team size and whether you want just the profiles or additional services like group workshops, team debriefs, or ongoing coaching support.
If you’re a people leader or HR professional, this is a fantastic tool for team building and talent development. You can even pair Insights Discovery with other frameworks for more self-understanding and effective leadership application. When we understand ourselves better, we become better at understanding others, and that helps improve dynamics in our work.
The Insights Discovery tool is simple but powerful for becoming a more effective communicator, to build stronger teams, or grow as a leader. If you’ve been curious about personality tools but want something practical and applicable, this is a great place to begin!
Thanks for reading and sharing. xx
